Posted by Jon Vaver, Research Scientist and Lizzy Van Alstine, Marketing ManagerAdvertisers have a fundamental need to measure the effectiveness of their advertising campaigns. In a previous paper, we described the application of geo experiments to measuring the impact of advertising on consumer behavior (e.g. clicks, conversions, downloads). This method involves randomly assigning experimental units to control and test conditions and measuring the subsequent impact on consumer behavior. It is a practical way of incorporating the gold standard...
Tuesday, 18 September 2012
Tuesday, 11 September 2012
Posted by Dan Russell, Uber Tech Lead, Search Quality & User HappinessIf you missed Power Searching with Google a few months ago or were unable to complete the course the first time around, now’s your chance to sign up again for our free online course that aims to empower our users with the tools and knowledge to find what they’re looking for more quickly and easily. The community-based course features six 50-minute classes along with interactive activities and the opportunity to hear from search experts and Googlers about how search works....
Posted by Peter Norvig, Director of ResearchIn July, Research at Google ran a large open online course, Power Searching with Google, taught by search expert, Dan Russell. The course was successful, with 155,000 registered students. Through this experiment, we learned that Google technologies can help bring education to a global audience. So we packaged up the technology we used to build Power Searching and are providing it as an open source project...
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