
Posted by Javier Bargas-Avila, Senior User Experience Researcher at YouTube UX Research I’m sure you’ve experienced this at some point: You click on a link to a website, and after a quick glance you already know you’re not interested, so you click ‘back’ and head elsewhere. How did you make that snap judgment? Did you really read and process enough information to know that this website wasn’t what you were looking for? Or was it something more immediate?...