Posted by Valentin Spitkovsky and Peter Norvig, Research Team Yet in each word some concept there must be...— from Goethe's Faust (Part I, Scene III) Human language is both rich and ambiguous. When we hear or read words, we resolve meanings to mental representations, for example recognizing and linking names to the intended persons, locations or organizations. Bridging words and meaning — from turning search queries into relevant results to suggesting targeted keywords for advertisers — is also Google's core competency, and important for many...
Friday, 18 May 2012
Tuesday, 15 May 2012
Posted by Guy Calvert, AdSense SalesOnline publisher networks, such as Google’s AdSense or the Yahoo! Publisher Network, enable advertisers to simultaneously contest click auctions for thousands - even millions - of web publisher ad slots, all with a single max CPC bid. Recognizing that different publishers deliver disparate performance for advertisers, some networks feature automated systems to help advertisers bid more efficiently with that single bid - effectively discounting click prices on publishers according to the relative value of clicks...
Monday, 14 May 2012
Posted by Javier Bargas-Avila, Senior User Experience Researcher at YouTube UX Research Did you ever come across a product that looked beautiful but was awful to use? Or stumbled over something that was not nice to look at but did exactly what you wanted? Product usability and aesthetics are coexistent, but they are not identical. To understand how usability and aesthetics influence reactions to a product, we conducted an experimental lab study with...
Monday, 7 May 2012
Posted by Prabhakar Raghavan, Vice President of Engineering More than forty members of Google’s technical staff gathered in Lyon, France in April to participate in the global dialogue around the state of the web at the World Wide Web conference (WWW) 2012. A decade ago, Larry Page and Sergey Brin applied their research to an information retrieval problem and their work—presented at WWW in 1998—led to the invention of today’s most popular search...
Friday, 4 May 2012
Posted by Matthias Grundmann, Vivek Kwatra, and Irfan Essa, Research at Google One thing we have been working on within Research at Google is developing methods for making casual videos look more professional, thereby providing users with a better viewing experience. Professional videos have several characteristics that differentiate them from casually shot videos. For example, in order to tell a story, cinematographers carefully control lighting and exposure and use specialized equipment to plan camera movement.We have developed a technique that...
Posted by Maggie Johnson, Director of Education and University Relations The Bodleian Library is the main research library at the University of Oxford. It is also one of the oldest libraries in the world, dating back to the 14th century. But the staff of the Bodleian operates very much in the 21st century, using the latest technology to solve their unique problems.A few years ago, the library acquired a set of 4,000 popular piano pieces from the mid-Victorian period. There’s very little information available on these pieces, so Bodleian staff...
Wednesday, 2 May 2012
Posted by Jeff Walz, University Relations TeamDid you know Open Flow has its roots in academia? Back in May 2006 Vint Cerf was visiting Stanford to deliver an invited lecture. Following the talk he met with Stanford Professor Nick McKeown and learned about the Clean Slate Internet project. Nick was looking for support and Google’s involvement in what he described as a lab for “radical new ideas in networking”. Vint felt the program looked “intellectually healthy but might be a very long term matter to bear fruit”. Vint explained that for us...
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