Posted by Maggie Johnson, Director of Education and University Relations and Andrea Held, University Relations Program Manager Since its launch four years ago, Google App Engine has been the platform for innovative and diverse applications. Today, Google’s University Relations team is inviting academic researchers to explore App Engine as a platform for their research activities through a new program: the Google App Engine Research Awards.These research awards provide an opportunity for university faculty to experiment with App Engine, which provides...
Thursday, 29 March 2012
Tuesday, 27 March 2012
Impact of Organic Ranking on Ad Click Incrementality
Posted on 12:45 by Unknown

Posted by David Chan, Statistician and Lizzy Van Alstine, Research Evangelist In 2011, Google released a Search Ads Pause research study which showed that 89% of the clicks from search ads are incremental, i.e., 89% of the visits to the advertiser’s site from ad-clicks are not replaced by organic clicks when the search ads are paused. In a follow up to the original study, we address two main questions: (1) how often is an ad impression accompanied...
Thursday, 22 March 2012
Excellent Papers for 2011
Posted on 11:00 by Unknown
Posted by Corinna Cortes and Alfred Spector, Google ResearchUPDATE: Added Theo Vassilakis as an author for "Dremel: Interactive Analysis of Web-Scale Datasets"Googlers across the company actively engage with the scientific community by publishing technical papers, contributing open-source packages, working on standards, introducing new APIs and tools, giving talks and presentations, participating in ongoing technical debates, and much more. Our publications offer technical and algorithmic advances, feature aspects we learn as we develop novel products...
Wednesday, 21 March 2012
Google at INFOCOM 2012
Posted on 09:00 by Unknown
Posted by Emilie Danna, Google Research & Michal Segalov,Networking SoftwareThe computer networking community will get together in Orlando, Florida the week of March 25th for INFOCOM 2012, the Annual IEEE International Conference on Computer Communications. At the conference, we will discuss topics such as traffic engineering, traffic anomaly detection, and random walk algorithms for topology-aware networks. We serve so much internet traffic to Google users and exchange so much data between our data centers that computer networking is naturally...
Monday, 19 March 2012
Gamification for Improved Search Ranking for YouTube Topics
Posted on 15:00 by Unknown
Posted by Charles DuHadway and Sanketh Shetty, Google Research In earlier posts we discussed automatic ways to find the most talented emerging singers and the funniest videos using the YouTube Slam experiment. We created five “house” slams -- music, dance, comedy, bizarre, and cute -- which produce a weekly leaderboard not just of videos but also of YouTubers who are great at predicting what the masses will like. For example, last week’s cute slam winning video claims to be the cutest kitten in the world, beating out four other kittens, two puppies,...
Monday, 12 March 2012
Search Ads Pause Studies Update
Posted on 09:00 by Unknown

Posted by Lizzy Van Alstine, Research Evangelist and David Chan, Statistician In July 2011, Google released a study called "Incremental Clicks Impact of Search Advertising" that showed the amount of search ad traffic that is incremental to traffic from an advertiser’s organic search results. In that study, we asked these questions: What happens when search ads are paused? How much does organic traffic make up for the loss in traffic from search...
Monday, 5 March 2012
Keeping an “OER mind” about shared resources for education
Posted on 09:00 by Unknown
Posted by Maggie Johnson, Director of Education and University RelationsWith ever-increasing demands being placed on our education system, including new skill sets that need to be taught to create a pipeline that can fill 21st century jobs, we must figure out how to make high-quality education more accessible to more people without overburdening our existing educational institutions. The Internet, and the platforms, tools and programs it enables, will surely be a part of the answer to this challenge. Open Educational Resources (OER) are one piece...
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